Brand Slogan
Linguistic meaning
- Synthetic abbreviation of Marine (sea, ocean) + Utopia (ideal, paradise)
- The clean and blue sea and the new marine age using the endless marine resource report of the East Sea
- Contains future Uljin's vision to develop into a "marine tourism and marine science center city"
Design Meaning
- The green of the first "M" is a symbol of a lush forest and eco-friendly region
- The second "Seagull" and "Yacht" are the mecca symbol of the clean sea of the East Sea and the marine leisure tourism
- The third "Blue" symbolizes the hope of future Uljin, which is a global marine science center, which dynamically extends from the inland to the ocean
Character - Pio
- Name: Pio (the name that gave the flower an exotic feel to the word 'blooming')
- From : Uljin-gun's representative flower, Japanese apricot
- Permanent Address : Uljin-gun
- Features : Likes to be praised for being pretty, can move to desired location each time it cups its bud once and burst into bloom.
- Birth of Fable
- People quite revered the high principles, blooming in the snow. One day, there was a man who ran in the snow to see the brightly bloomed Pio. Pio fell in love at first sight. However, spring soon came, and he did not come to Pio anymore. Pio was sad every day. The mountain god, who pitied Pio, who had been suffering from a bout of lovesick and was soon-tp-die, sent Pio to the world. Pio who came to the world decided to assume the role of tourist character of Uljin to find the person who was dreamed. If Pio meet a lot of people while guiding you around here, Pio will be able to meet him someday. Maybe one of you could be Pio's first love. Then come to Uljin and meet Pio.